Masarat Egypt

Client

Masarat Egypt
Egypt

Services

IT Consultation
Website
Cloud Service
Digital Marketing
Branding
HR & CRM System

Team

Designers
Developers
Operators
Marketing Specialists

Masarat Academy is an educational institution dedicated to empowering learners with practical skills and knowledge. However, the academy needed a strong digital transformation to streamline learning, expand reach, and create a modern, interactive learning experience.

Our
Challenge

  • Limited online accessibility, restricting student enrollment to local areas.
  • No centralized learning platform, leading to fragmented course management and delivery.
  • Lack of online presence, making it hard to compete with more established digital academies.
  • Difficulty in reaching new students and building an online reputation.
  • Limited resources for creating engaging, interactive content.
  • Ineffective tracking of student progress and course completion.
  • No integrated online payment options, complicating the enrollment process.
  • Absence of a content strategy, resulting in irregular posts and low audience engagement.
  • Minimal understanding of competitor positioning and market trends.
  • Difficulty in generating organic reach and awareness among potential students.
  • No structure for gathering student feedback to improve the learning experience.
  • Limited tools for tracking marketing performance and assessing outreach success.
  • No access to data driven insights on the effectiveness of course materials and engagement rates.

 

Solution &
Result

  • LMS Development: Built a comprehensive Learning Management System (LMS) to streamline course delivery, organize content, and enhance student engagement.
  • Website Creation: Developed a user-friendly website to improve accessibility, provide information about the academy, and facilitate easy course enrollment.
  • Marketing Strategy and Plan: Created a tailored marketing strategy and plan to expand the academy’s reach, targeting a wider audience interested in skill-building and personal development.
  • Content Calendar: Designed a structured content calendar to ensure consistent, engaging posts across social media and other digital platforms, keeping the audience engaged and informed.
  • Creative Content and Ideas: Produced high-quality, relevant content to boost reach and engagement, along with creative ideas for posts and campaigns to keep the audience interested.
  • Competitor and SWOT Analysis: Conducted a competitor analysis and SWOT analysis to identify opportunities and strategies that position Masarat Academy effectively in the market.
  • Free Live Sessions: Organized free live sessions to attract new students, showcase course value, and provide a preview of the learning experience.

 

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