El-Shahbander

Client

El-Shahbander
Egypt

Services

IT Consultation
Cloud Service
Digital Marketing

Team

Designers
Operators
Marketing Specialists

El-Shahbander is a well-known Egyptian brand specializing in big-size men’s wear, with over 10 branches across the country. The brand has successfully built a strong offline presence, but it needed a focused digital marketing strategy to reflect this success online and tap into the e-commerce market.

Our
Challenge

  • Low Online Sales: Despite their offline success, El-Shahbander’s online sales were not as high, highlighting the need for a more targeted digital approach.
  • Inconsistent Content: Their digital content was minimal and didn’t effectively build customer trust or reflect the brand’s premium image.
  • Customer Engagement: Limited interaction with customers online reduced the effectiveness of their digital presence.
  • Efficient Customer Response: Managing messages and comments was time-consuming, needing a solution for quick and organized responses.

 

Solution &
Result

  • Comprehensive Digital Strategy: Twoma Solutions developed a social media strategy and media buying plan to enhance Al-Shahbander’s online reach.
  • Bilingual, Engaging Content: We crafted bilingual content (Arabic and English) to engage a broader audience, with messaging that resonated with a higher-end customer segment.
  • Content Calendar: Created a structured content calendar to ensure consistent, high-quality, and engaging posts that reflect El-Shahbander’s brand identity.
  • Social Media Ads for Engagement and Sales: We designed ads that drove significant engagement, leading to a noticeable increase in sales and customer inquiries.
  • Trial Website and AI Bots: Launched a user-friendly trial website and integrated AI bots to handle messages and comments promptly, enhancing customer service.
  • Training for Admins and Moderators: Provided training for El-Shahbander’s admin and moderator team to manage content, social media engagement, and website updates independently.
  • Professional Social Media Designs: Created social media banners and visual designs that boosted El-Shahbander’s brand presence and appeal.

 

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