Zoya

Client

Zoya
Egypt

Services

IT Consultation
Website
Cloud Service
Digital Marketing

Team

Designers
Developers
Operators
Marketing Specialists

 Zoya, established in 2015, has carved out a prominent niche in the sports bag industry, producing high-quality, stylish bags tailored for active lifestyles. Known for their durability and thoughtful design, Zoya’s products have earned them a loyal following. When Zoya partnered with Twoma Solutions, they gained a powerful ally in digital marketing—a partner dedicated to elevating their online presence and expanding their reach to a broader audience. With Twoma’s expertise, Zoya’s brand has not only grown but thrived in an increasingly competitive market, establishing a lasting and engaging connection with customers worldwide.

Our
Challenge

  •  Crowded Market: Zoya needed to differentiate itself in a highly competitive sports bag industry.
  • Limited Digital Strategy: Zoya lacked a clear digital approach to make the most of online marketing opportunities.
  • Audience Engagement: Building a stronger, more engaging connection with their diverse audience was essential.
  • Consistent Content: Zoya needed a structured content strategy to ensure regular, high-quality posts that aligned with brand identity.
  • Social Media Management: Managing ads, visuals, and engagement on social platforms posed challenges without a dedicated team.
  • Internal Training Needs: Zoya’s team required training to manage digital platforms effectively and engage meaningfully with customers.
  • Website Functionality: Their online presence required a streamlined, user-friendly website that reflected their brand and was easy to manage.

 

Solution &
Result

  • Market Research and Competitor Analysis: We conducted in-depth market research and competitor analysis, allowing Zoya to make strategic, data-driven decisions.
  • SWOT Assessment: Identified Zoya’s strengths, weaknesses, opportunities, and threats to guide a targeted marketing approach.
  • Bilingual Content Calendar: Developed a consistent, high-quality content calendar in both English and Arabic, appealing to Zoya’s diverse audience.
  • Social Media Management: Managed ad creation, social media designs, and vibrant visuals that conveyed Zoya’s brand identity across platforms.
  • Engaging Reels and Multimedia: Created dynamic reels and engaging content, boosting Zoya’s online presence and driving customer interaction.
  • Moderator Training: Trained Zoya’s moderators to respond quickly and thoughtfully, enhancing customer satisfaction and engagement.
  • Website Development: Built a user-friendly website with targeted banners, showcasing Zoya’s products and values effectively.
  • Admin Training for Website Management: Empowered Zoya’s admin team with the skills to manage and update the site independently.
  • Successful Product Launch: Launched the Aqua Pro line with a strategic social media campaign, generating high engagement and quickly selling out stock.
  • Long-Term Digital Growth: Established a foundation for Zoya’s sustained growth by building brand loyalty and a strong digital presence through all channels.

 

Curious how Twoma Solutions can elevate your brand’s digital presence? Connect with us to explore what our expertise can achieve for you!

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