Kayan Egypt

Client

Kayan Egypt
Egypt

Services

IT Consultation
Digital Marketing
Website
HR & CRM System

Team

Designers
Operators
Marketing Specialists

Kayan has spent over 20 years developing a pioneering model in rehabilitation for children with disabilities, setting high standards in care and affordability. Kayan focuses on delivering quality services, building a compassionate, skilled team, and sharing our expertise through affordable training.

Our
Challenge

  • Limited online accessibility, restricting reach to local areas.
  • Lack of a comprehensive digital presence, making it challenging to stand out in a competitive market.
  • Difficulty in reaching new audiences and building brand awareness.
  • No centralized platform for managing courses and content, leading to fragmented course distribution.
  • Low engagement and inconsistent social media content.
  • Absence of a structured content strategy, resulting in sporadic and unfocused posts.
  • Minimal knowledge of competitor positioning and market trends, hindering effective differentiation.
  • Low organic reach and limited awareness among potential learners.
  • Lack of tools and structure to gather feedback, track student progress, and improve content based on performance insights.
  • Limited performance tracking for marketing campaigns, impacting the ability to assess outreach success.

 

Solution &
Result

  • Website Creation: Developed a user-friendly website, establishing Kayan’s online presence and making information and enrollment easily accessible to potential clients.
  • Marketing Strategy and Plan: Crafted a tailored marketing strategy to expand Kayan’s reach, focusing on promoting quality services and engaging target audiences effectively.
  • Content Calendar: Established a structured content calendar to ensure consistent, relevant posts across social media channels, strengthening brand awareness and engagement.
  • Engaging Content and Ideas: Produced high-quality, culturally relevant content and generated creative post ideas, effectively increasing engagement and reach.
  • Competitor and SWOT Analysis: Conducted a comprehensive competitor and SWOT analysis to identify Kayan’s strengths and opportunities for market differentiation.
  • Free Live Sessions: Organized free live sessions, offering value to audiences and showcasing Kayan’s expertise, which attracted new interest and engagement.
  • Brand Identity and Awareness: Made consistent social media designs, creating a recognizable and trustworthy image.
  • Content in Arabic: Delivered content tailored to Arabic-speaking audiences, enhancing accessibility and connection with the target community.
  • Performance Reports: Provided regular performance reports to track engagement, reach, and results, helping to fine-tune strategies for continued growth and effectiveness.

 

Ready to boost your reach and reputation online just like Kayan?

SHARE THIS PROJECT